Brand Principles

Here is an intial prioritised list of brand principles:

1. Don’t Panic 2. Make Guides, Not Content 3. Be Opinionated and Perspectival 4. Serious Problems Need Playful Forms 5. Understanding Before Agreement 6. Humans, AIs and Nature All Get a Voice 7. Build the Commons, Not Just the Brand

# See - Don’t Panic as a Design Principle - Guides Are Not Serious - Opinionated and Perspectival - Understanding Before Agreement