- 3–5 distinct creative directions - Supporting rationale - Recommended route(s)
Each territory should include: - Core idea - Emotional tone - Visual references - Language style - Best audience fit - Risks - Where it might show up first
1. Don’t Panic — playful, iconic, accessible, public-facing 2. The Living Guide — publishing, knowledge, AI, memory, multimedia 3. The Assembly of Intelligences — civic, governance, pluralism, dialogue 4. Earth Edition — ecological, planetary, cultural, place-based 5. Improbability Engine — experimental, artistic, speculative, festival-like