H2G2 has a rich mythic, civic, technical and cultural architecture. The risk is not lack of imagination; the risk is illegibility. The job of this sprint is to create a brand framework that makes the project easy to enter without flattening its weirdness, humour, depth or ambition.
# Objective The objective of the work is to create alignment around H2G2's vision, audience, positioning, messaging and brand direction, providing a strategic foundation for future design, product and launch activity.
# Goal The goal of this sprint is to establish a shared understanding of what H2G2 is, who it is for and how it should be expressed before moving into design, product and launch execution.
# Scope
# Deleverables
# Not Included
The following activities are not included within this sprint, but may be explored and scoped as part of subsequent phases: - Brand identity development - Logo and visual system design - Website design and development - Product and UX design - Motion design and animation - Asset production - Launch campaign development - Community and content systems - Ongoing strategic advisory - Travel and in-person workshops
A key output of this sprint will be recommendations on the scope, resources and priorities required for these future phases.
# Assets
brand-foundations
# See